Strategy and Product Optimization

McGivney Global Advisors is a leader in product strategy for specialty pharmaceutical and biotech products, with a particular focus on oncology and cancer care. Our expertise ranges across specialty markets.

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What makes our services unique?

Our experts have not only advised the leading biopharma companies on their pre-launch and launch market access and payer strategies, but have also built key components of the U.S. coverage system and payer policies through previous leadership roles at NCCN, Aetna, biotech and pharma companies and strategic consulting firms.

McGA is uniquely established to help you position your specialty therapeutics and diagnostics for a successful launch and lifecycle. We focus on

  • Positioning in guidelines and compendia

  • Strategies and submissions for indication expansion (e.g., NCCN and other CMS-recognized compendia and pathways)

  • Value messaging to public and private payers and other stakeholders

  • Navigation of coverage policy and utilization management processes


Our team's collective NCCN, Aetna, industry and consulting experience distinguishes McGA as the leader in product positioning strategy.

© McGivney Global Advisors 2019